Marketing services
Commercial success of an enterprise depends on how much its output corresponds to the principal consumer preferences. For strategic marketing decision-making of long-term or short-term planning, determination of company’s behavior at the market and achieving of highest results you need maximally complete and objective information both about market in general and on reception of your production, trademark by the consumers.
Marketing surveys help to determine possible directions of business development. They should be fulfilled at decision-making:
- on entrance to the new markets;
- on a new product promotion;
- on re-branding;
- on price determination for company production;
- on ways and methods of goods promotion;
- on formation of sales policies and methods of client incentives.
Complex of our services includes:
1. Marketing surveys
2. Complex market analysis
3.
Development of marketing strategy
4. Brand-management
5.
Advertising and PR
6. Search of business partners
Description of the principle types of work:
1. Marketing surveys:
1.1 Questionnaire
1.2
Observation
1.3 Experiment
Marketing surveys represent a collection and analytical processing of primary information. They allow answering to the following questions:
- market capacity
- demand flexibility
- price dynamics
- customer preferences
- attitude of customers towards your goods
- attitude of customers towards your competitor’s goods
- others
you can order one or all types of marketing surveys. For the consumer goods the more objective results are obtained through questionnaires of consumers and observation of trading sites, and for the industrial goods- the observation and expert assessment.
We recommend carrying out marketing surveys once per one-three years in dependence of the business specifics. In case of new business establishment you should start with the complex market analysis.
2. Complex market analysis
2.1 Strategy of
branch development
2.2 Segmentation and tendencies of market
development
2.3 Market capacity and price dynamics
2.4
Competitive environment
2.5 Ways of goods turnover
2.6 Consumer
preferences
2.7 Forecasting of market development
Complex market analysis presupposes collection and analytic processing of both primary and secondary information about market. As a result you would obtain maximally complete information about the sate and tendencies of market development.
Having studies the market status, we can star the development of marketing strategy for your company.
3. Development of marketing strategy
3.1
Determination of target market
3.2 Studying of characteristics and
tendencies of target market
3.3 Elaboration of market incentive
system
3.4 Drawing up of a plan of marketing efforts (including the
plan of advertising campaign, plots of advertising films, plan of
promotion actions, etc.)
3.5 Efficiency assessment of marketing
efforts
Elaborating marketing strategy for Your company we also take into account its relation with the global strategy of business development, financial strategy, innovative strategy, industrial strategy and personnel administrative strategy. If such strategies lack you may order a complete complex of strategic and tactic planning.
In case if you already have a trademark and you want to up-grade it to recognizable level or if you want to create a new brand, we are ready to offer you brand-management:
4. Brand-management
4.1 Analysis of target
audience characteristics
4.2 Pointing out of important
characteristics of trademark
4.3 Brand creation:
- Development of design of package, name, message, slogan
- Development of advertising campaign plan, advertising subject lines
4.5 Entrance of the brand at the market and further monitoring
Development of advertising strategy and planning of advertising campaign was already mentioned in Chapters “Marketing strategy” and “Brand-management”, we are also ready to offer them as separate services.
5. Advertising and Public Relations
5.1 Image
formation of founders and leaders
5.2 Development of official style
and corporate culture standards
5.3 Development of P&R strategy
and tactics
5.4 Development of creative advertising concepts
5.5
Advertising campaign organization
If you are only looking for suppliers or purchasers in CIS or abroad we are ready to offer you correspondent data bases.
6. Search of business partners
6.1 Data base of
Ukrainian enterprises upon sub-branches
6.2 Data base of foreign
enterprises upon sub-branches
6.3. Offering of address information
about enterprises (registration number, legal address, name of Director,
telephone, etc.).
More detailed information for the service in Search of Business Partners can be found in: Search of Partners
